Content marketing is paramount to having a successful online presence and promoting your business—plus it offers a GREAT reason to post something people actually care about (because the fact that you went to Soul Cycle for the 8th time this week only makes everyone else feel crappy).
The purpose of content marketing is two-fold: It provides your followers with expertise they can only get from you (without giving away the farm), and gives you the opportunity to bring them back to your site.
However, with the existing plethora of online blogs and forums it can be difficult to make your content stand out. Here are some tips to creating content that will get you noticed by viewers and keep them coming back to your blog:
Generate easily digestible ideas that don’t take too much thought—think quality over quantity.
Share information that your viewers can (and will want to) later share with others—I used to regularly title the Friday post of a blog I wrote “Cocktail Conversation” because it was chock full of quick, fun references followers could share at parties and networking events over the weekend.
Provide content that is distinct to you—a friend of mine is a realtor with an extremely successful prior career as an interior designer, so her unique perspective differentiates her content from other realtors in her area.
Offer a different or challenging take on a commonly understood idea that might be wrong—a client of mine in the medical profession refers to this as “demystifying the norm”.
When in doubt, do some research! Sit down with a stack of your favorite industry related publications and start creating a list of what works and what doesn’t from your perspective. Take your queues from there!
Q for you: What’s the last piece of content marketing you read that you knew, deep down, was really to promote the author’s business but you actually ended up taking a lot away from it?