Most businesses are not proactively going after, locating, and working with the clients they are best suited to serve. While a seemingly idealistic effort, it could increase your bottom line by as much as 50 %. And, with less effort than your putting into serving the "okay" or "sort of good fit" clients now. Of course, you first have to identify these ideal clients, which is what this short workshop will do through an incredibly fun discovery process that will get you really excited about working with your clients.
DO YOU KNOW YOUR NEXT BEST CLIENT?
two hour workshop, CT & NYC - COMING SOON!
Since the beginning of time, humans have been story-tellers. We have a natural inclination to want to understand the context of situations. The medium might change, but stories are what drive our desire to question and learn in every capacity -- even in making purchases. How evident is your business story to your clients? This workshop will get at the points you AREN'T sharing, which help to shape your story, and make your marketing more appealing to clients as a result.
Landing pages are not simply an additional page on your site. They are much, much, MUCH more than that. They are the harvester of warm leads! That means they are your opportunity to create *HOT* leads and ultimately make sales! If you send out a social media campaign, or an email campaign and you are getting people to click through to a landing page with more information, GREAT! Don't lose them there... get them to commit with these killer tips for killer landing pages.
CREATING KILLER LANDING PAGES
two hour workshop, NYC
THE ULTIMATE MARKETING CAMPAIGN
full day workshop, CT
A true marketing campaign has many elements including emails, social media posts, landing pages, calls to action, graphics, content, content schedules, A/B testing, and more. Not only are each of these elements incredibly important in their own right, they also must have a consistency that speaks to one and other metaphorically and literally. They need to communicate and track the actions of your clients so that you know what works and what doesn't next time around. All of these elements will be covered in this full day workshop.
BUSSINESSDIFFERENTLY hosts two-hour, half-day, and full day workshops throughout the year at various locations in New York and Connecticut. These workshops are designed to jump-start audience development, content creation and marketing strategy for individual and small businesses. Read below to learn more and check back for updates on dates and locations if they aren't listed here. You can also contact us for more information.
NOTE: There will be more detailed information posted about these workshops in the coming weeks - Alix 7.17.15
TELLING & SELLING YOUR STORY
HALF DAY WOrkSHOP, CT
THE WHO, WHAT, WHEN & WHY of whitepapers
HALF DAY workshop, NYC
Whitepapers are they key to positioning yourself as an industry expert or a thought leader in a given topic. They combine research statistics, opinion, theory, and even sometimes case studies and testimonials, depending on your objective. The process for creating them is similar to the research papers you used to do in high school. Probably not fun for you... but at BusinessDifferently it's a favorite pasttime. This workshop will break down the steps to create solid whitepapers and integrate them into your marketing efforts.
Testimonials GUARANTEED TO GET you CLIENTS
two hour workshop, NYC
Testimonials require a lot more thought than simply getting your clients to say nice things about you. They need to tell a story, create an emotion, address objections and hesitations, and drive a person to action. Ultimately, they need to get the reader to decide that YOU are the best option for the job... all in a few short sentences. This takes creating what's referred to in the creative writing world as a micro story - stories shorter than 400 words. Only in this case we're writing fact, not fiction, which requires some incredible interviewing and questioning skills and permission from your clients, of course. More details in this workshop.